This is where it all begins—where we help you reveal who you are. With questions you probably haven’t been asked yet. And answers that change the way you talk about yourself. Positioning, communication strategy, branding, workshops: we cover the entire process.
From defining your positioning to rolling out your brand identity, we cover the entire strategic process.
Here are our areas of expertise:
Who you are, why they should choose you, what sets you apart—it’s not always easy to articulate these things from the inside. You take a step back, map things out, and make a decision. You’ll walk away with a clear answer to the question your customers ask themselves before contacting you.
Let's discover what makes you unique.
A positioning strategy without an action plan is just a good intention. We structure how your message evolves over time, across which channels, with what content, and in what order. It’s not a list of actions—it’s a logical framework.
Let's get down to business.
Visual identity isn’t just decoration. It’s what makes people recognize you even before they’ve read your name. Logo, typography, colors, media—we build a cohesive system that reflects who you are.
Let's create your identity
Sometimes all it takes is half a day with the right people and the right questions. We facilitate, we provide structure, and we bring to the surface what was already there but hadn’t yet been articulated.
Let's organize a workshop
What is branding and why is it important for your business?
Branding is much more than just a pretty logo. It's the sum of all the actions that give your company a unique personality and create an emotional connection with your audience: what you say, how you say it, and above all, how people feel when they think of you. Good branding makes you memorable.
What is the difference between branding and visual identity?
Branding is your entire brand universe: your values, your positioning, your promise, your tone. Visual identity is the graphic elements that embody this branding: logo, colors, typography.
In summary: branding defines who you are, and visual identity visually conveys that personality.
What is the purpose of a communication strategy?
Avoid communicating randomly and hoping for the best. A communication strategy defines your objectives, identifies your target audience, chooses the right channels, and is built around impactful messages. Without it, you're flying blind and burning through your budget for little return.
In concrete terms, it allows you to remain consistent (same tone everywhere, same energy), measure your results (you finally know what works), optimize your budget (no more useless actions), and get your teams on the same page.
In short, it's the difference between posting because you have to and communicating because it's beneficial. Between activism and effectiveness.
When should you rebrand?
When your image no longer matches your reality: you have evolved, your market has changed, or you look stuck in 2002. Other signs include mergers/acquisitions, strategic repositioning, or customers who don't understand what you do. All these signs indicate that it's time for a little facelift.
Lemon has updated our website, for which we constantly receive positive feedback. The team is competent, attentive, and responsive, which makes working with them a pleasure. We highly recommend this agency for any project.
A friendly team at the top of their game, doing a great job!
Always attentive and a pleasure to work with.
We called on Lemon's young and dynamic team to develop our new business. We are delighted with the various projects they have successfully completed! A team that listens, is thorough, and provides impeccable follow-up ;) Thank you for all your hard work!
Lemon helped us launch the new "mobile spirit" slogan for public transportation in the Jura region and then developed the website. We are very satisfied with the collaboration and the solutions proposed. The Lemon team is professional and responsive. We highly recommend their services!
One of our favorite agencies! Working with Lemon over the years has been a real pleasure. Pierre stands out for his professionalism and calm demeanor, qualities that are invaluable and greatly appreciated. Thank you for this wonderful collaboration.
We called on Lemon to organize a major online conference—150 contributions over 10 days—and the result was remarkable, both in terms of conference organization, website design, ease of use, security, and user-friendliness. The team is extremely responsive, cheerful, creative, and quick to identify our needs. We recommend them without hesitation and with enthusiasm!
Lemon hosted a virtual conference that I organized (Social Ontology 2021). The conference had over 200 presentations, 5 keynotes, and 4 symposia. The people at Lemon handled this enormous task flawlessly. They anticipated my needs, they were responsive to my concerns, and they remained 'on call' to address any issues. If I organize another virtual conference, I will be sure to use Lemon again.
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