Runoff is a real threat to homeowners in Neuchâtel. A multi-channel prevention campaign was created to transform a technical subject into a clear message and promote existing protective measures.
Runoff is a real threat to homeowners in Neuchâtel. A multi-channel prevention campaign was created to transform a technical subject into a clear message and promote existing protective measures.
Runoff? A real risk, but one that is little known to most homeowners in Neuchâtel. The subject is technical, unsexy, and rarely seen as a priority. It's difficult to mobilize people when no one feels concerned. Prevention needed to be made understandable and concrete in order to encourage homeowners to take action.
We are focusing on clarity and a touch of humor with a multi-channel campaign—posters, press, digital, social media—and an accessible tone that demystifies the subject. To ensure the message gets across effectively, we have created a dedicated website to centralize information and send personalized letters directly to the owners concerned.
Information sessions are fully booked, and grant applications are pouring in. Property owners in the Neuchâtel region are mobilizing to protect their assets. Prevention is turning into action.
