No runoff in my house

Keen to inform property owners in Neuchâtel about the dangers of runoff, ECAP commissioned us to promote a unique initiative aimed at raising awareness and providing financial support to help them implement preventive protection measures.

The choice of a multi-channel campaign quickly became obvious to us as the best way to ensure optimal visibility for this initiative, both in the northern and southern parts of the canton.

Creating visuals for the press and public displays, writing, video, digital campaigns, and developing a dedicated website—this list, as substantial as it is ambitious, includes only some of the services we provided for this project. That's why all of the agency's creative resources were put to work, in collaboration with theCostaud communications agency, to meet its requirements and present the theme of runoff with a lighter approach than usual.

Following our preliminary research, we selected two ideas that we proposed to ECAP: one based on humor, while the other adopted a more formal approach, emphasizing key objects. After presentation, the humor-based version was unanimously chosen. The "Not in my house" campaign was launched!

In order to effectively promote the ECAP initiative and encourage homeowners to sign up for free information sessions organized by the prevention team, we developed our communication strategy using both traditional and digital media.

We created dedicated social media accounts, posted regularly to announce the sessions, and sponsored them. In addition, we sent a personalized letter presenting their building on a runoff risk map to the approximately 18,000 affected property owners in the canton.

In addition to these digital media, we also created a physical presence with triptych posters displayed throughout the county, as well as inserts in local newspapers. In total, we produced more than 60 different versions to enhance this campaign.

The campaign was a resounding success from the outset, with all information sessions fully booked just a month and a half after its launch. In light of this, we suggested to ECAP that one of the sessions be recorded and posted on the website, as the aim of the campaign was to ensure that as many people as possible had access to the information they needed to protect themselves from damage caused by runoff.