Le Locle was looking to attract new residents. We rose to the challenge with a campaign inspired by its connection to Valentine's Day, transforming the town into a residential crush.
Photos: Bacchus Prod/Remedia Prod
Videos:Studio444/Vidéo Clap
Le Locle was looking to attract new residents. We rose to the challenge with a campaign inspired by its connection to Valentine's Day, transforming the town into a residential crush.
With cities competing to attract residents, Le Locle needed to stand out from the crowd. How could it showcase its hidden assets and make people really want to move there? It needed a powerful approach that would leave a lasting impression.
We developed a creative concept inspired by dating apps to create an immediate connection with the target audience. The "match" with the city became the common thread: visual identity, multi-channel campaign, dedicated website, and contest to turn interest into engagement. Swipe right for Le Locle.
The campaign is bearing fruit. Since its launch in 2024, interest in the city has been growing, as has the number of new residents. Le Locle is finally hitting its stride.