Swipe right and match with Le Locle

When the Le Locle City Promotion Office contacted us, the mission was clear: transform this city into a real "favorite profile" for those looking for a new place to live. Le Locle is already famous for its watchmaking, and we wanted to inject a touch of boldness and originality into this image by creating an appealing campaign.

For this assignment, we used our entire range of skills: gentle eyes, a captivating smile, and a charming tone, of course.

We named this campaign "Le Locle, site de rencontres" (Le Locle, meeting place), in a nod to the town's self-proclamation as the capital of... Valentine's Day. We had to comb through a few dating sites to make sure we got the tone right. The goal? To attract not only new residents, but alsoloversof Mother Earth. The word "site" refers both to the town and its dedicated website, while the "S" in "encounters" highlights the diversity that Le Locle has to offer: modern infrastructure, an unparalleled quality of life, and a rich cultural heritage.

Visually, we opted for a strong identity, symbolized by red, the color of passion. This red is associated with a sleek logo, where a heart-shaped GPS pin reinforces the idea of encounter and attachment.

In terms of artistic direction, we supervised every detail during the photo shoots. And to guarantee authenticity, all the images used in this project are 100% local. No generic photos, only original content captured on site.

Like a good profile, our campaign highlights six irresistible assets: culture, transportation, nature, cost of living, infrastructure, and real estate. For each aspect, we have developed compelling arguments to attract future residents. Everything is presented on the dedicated website, where curious visitors can explore in detail what the city has to offer: a balanced lifestyle between city, mountains, and countryside. How could you not fall in love at first sight?

To capture the attention of our main target audience, families, we focused on multi-channel communication: public displays and social media.

Last March, a poster campaign was launched in several regions, including Neuchâtel, Saint-Imier, Biel, Yverdon, and Murten. With simple, catchy messages such as "An exceptional cultural site for explorers of all ages," the aim was to spark curiosity. This visual campaign was reinforced by radio spots on RJB, RTN, and RFJ, reminiscent of the radio dating ads of the 1960s.

The dedicated website serves as a point of contact for all communications, providing detailed information and allowing interested parties to ask questions.

To take things further, we opted for an experiential marketing approach with a contest. The goal? To offer participants the opportunity to discover Le Locle over a weekend with the slogan "Try it, you'll love it." Shared on social media, this contest targets 25-45 year olds and aims to promote Le Locle beyond its borders, while creating community engagement.

Did Le Locle's profile appeal to you? Absolutely!More than 500 participants tried their luck.A total of 50 pairs will have the chance to discover all its charms, and we hope that some of them will never want to leave. A third wave of the contest will be launched in January, so let yourself be seduced by Le Locle.

In conclusion, the "Le Locle, a place to meet" campaign offers an original approach to highlighting the city's many assets, from infrastructure to culture. So, are you ready to swipe right for Le Locle?

PhotosBacchus Prod/Remedia Prod
VideosStudio444/Vidéo Clap