Shortly after the opening of our Jura office, we created a large-scale campaign for Jura Public Transport, thus celebrating our arrival in the Jura with a bang.
A mobile spirit: an ambitious new signature
Thanks to a collaboration between the Canton of Jura, MOBIJU, CFF, Chemins de fer du Jura (Jura Railway), Noctambus and Vagabond, an initiative was launched to encourage the canton’s population to switch to public transport.
To achieve this ambitious goal, we developed a communication strategy in order to promote the mobile spirit throughout the Jura.
A solid base to cement communications
To create a unique and distinctive visual universe for this campaign, we organised and provided artistic direction for several photo and video shoots. To convey the message, we worked closely with our client to develop impactful hooks and memorable slogans, carefully designed to reach our target audience and strengthen the brand.
Not just a landing page, but a website!
To ensure a rapid online, mobile-spirited presence, we started by creating a landing page, followed by a comprehensive, modern, and user-friendly website, which offers richer content and advanced functionalities, such as real-time schedule information.
To increase traffic towards the website and improve the new signature’s notoriety, we also ran a tailor-made digital campaign, using SEO and advertisements on social networks. All results were closely monitored, so that we could optimize our strategy in real-time.
Digital and so much more!
Far from limiting ourselves to digital methods, we created a variety of advertising materials such as posters and bespoke patterns for busses. We also proceeded with georeferenced e-mailing. Each element was designed to grasp the public’s attention and efficiently convey the message to our target audience.
A fruitful collaboration
Thanks to an integrated and collaborative approach, the whole Jura territory got to participate in the launch of the mobile spirit, and learn about the new signature.
Photo Remedia Prod / Vidéo Tagada Studio
