The Migros Culture Prize is being transformed into a competition. A visual identity and campaign are being created to give it new momentum and attract artists.
The Migros Culture Prize is being transformed into a competition. A visual identity and campaign are being created to give it new momentum and attract artists.
The Migros Culture Prize needed a boost. Now a competition, it needed to regain its appeal and visibility. How could participation be revived? How could more artists be persuaded to submit projects and how could the initiative be promoted to the general public?
We are building a strong visual identity around engraving. Photo and video shoot of the jury to provide content for the media. Bilingual cross-media campaign—posters, mailings, social media—promoting the call for applications.
More than 100 entries submitted, a wonderful diversity of projects, and renewed commitment among artists. The campaign has restored the competition's visibility and revived its participatory dynamic. The Migros Culture Prize is regaining its place in the cultural landscape of French-speaking Switzerland. The strategy is working, as the figures confirm.
