Eight museums in Neuchâtel, one shared digital strategy. We created an editorial line that unites them without making them uniform, boosted by sponsored campaigns to reach a wide audience.
Eight museums in Neuchâtel, one shared digital strategy. We created an editorial line that unites them without making them uniform, boosted by sponsored campaigns to reach a wide audience.
Eight museums with eight distinct identities. The risk? Total cacophony. On social media, the conclusion is clear: when everyone communicates separately, the public struggles to follow. The challenge: ensuring shared visibility without sacrificing what makes each museum unique.
A clear digital strategy and a common editorial line for all eight museums. A regular publication schedule to highlight exhibitions, highlights, and anecdotes—all in interactive and eye-catching formats, boosted by sponsored campaigns to reach a wide audience.
Between April and September 2022, the figures speak for themselves: a 65.8% increase in followers on social media. Posts are proving hugely popular, with 842,262 impressions and reaching 163,902 people. The numbers prove it: the joint strategy is working.
