Mobile spirit: the Jura public transport brand deserved more than a low-key launch. We gave it greater visibility with a multi-channel campaign and a dedicated digital platform.
Photo: Remedia Prod
Video/motion graphics: Tagada Prod
Public transportation in the Jura? It's unclear. The service is too complex, its image is outdated, and its visibility is at a standstill. People are missing out without even realizing it. The challenge is clear: make public transportation an attractive and accessible option for the entire canton.
A comprehensive communication strategy to revitalize everything. A strong, modern visual identity, expressed through photos and videos, to make a lasting impression. A scalable digital platform—first a landing page, then a full website—providing access to information and data in real time. All supported by a multi-channel campaign covering the entire canton.