Find your next passion in Neuch
March 16, 2026
Want to help launch a platform that brings together all the things to do in the canton of Neuchâtel? That’s exactly the kind of project we’re looking for!
When Vincent Pazeller, the project’s founder, was selected to receive support from the ParticipoNs platform, we knew we had something special on our hands. The goal was clear: to create THE go-to resource for anyone in the canton of Neuchâtel wondering, “What should we do this weekend, on Monday night, or even on Wednesday between noon and 1 p.m.?” Classes, workshops, sports training… all the “things to do” needed to be in one place. Simple in theory, but quite a challenge in practice.
To bring this project to life, we rallied the entire team. From naming to visual identity, web design, and digital communication strategy, every member of Lemon played a part.
The first task was to find the perfect name—one that captures the richness of the canton’s cultural and recreational offerings while remaining easy to remember and share. Once the name was chosen, we developed a cohesive visual identity that reflects the dynamism and diversity of the activities available on the platform.
The website was designed to provide an intuitive user experience. After all, what’s the point of listing thousands of activities if people can’t easily find what they’re looking for? With seamless navigation and relevant filters, we’ve done everything we can to ensure the platform quickly becomes second nature to the people of Neuchâtel.
At the same time, we focused on creating eye-catching content: animations, social media posts, and flyers. The goal? To make it clear in just a few seconds that this platform would change the lives of everyone who never knows what to do with their free time.
To ensure a successful launch, we launched a sponsored social media campaign. Reaching the right people at the right time with the right message is an art form. We focused on creating engaging storytelling and precise targeting to reach both residents of the canton and potential visitors.
Our social media activity didn’t stop after the launch. We continue to create content, highlight the canton’s best leisure activities, and engage with the community that is gradually forming around the platform.
Launched in January, the platform is now available to everyone. Whether you’re a local or just passing through, whether you’re looking for an exhibition, a family outing, or a concert, you now know where to go. The adventure is just beginning, and we’re proud to have helped bring this project to life—one that showcases everything the canton has to offer.
