On Saturday, the rain didn’t stop the first stage from taking place. For about two and a half hours, on Place de la Gare, passersby stopped to touch, choose, and take the postcards, until the display was completely emptied.
Above all, they talked about paper. A student who still takes all her notes by hand because writing helps her learn. A visual arts teacher for whom paper remains a sensory pleasure—and a medium that won’t disappear. “Paper evokes different emotions than scrolling,” sums up Joëlle Gerber of the Lemon agency, which is producing the French-speaking Swiss version of the campaign.
That is precisely the goal of “This is Print,” the campaign by dpsuisse, the umbrella organization for the graphic arts industry: not a message to be read from a distance, but a conversation about what print brings to our daily lives.
