18 years old, and the flutes are finally unpacked
September 2026
On September 17, Lemon turned 18. A year ago, we promised you an invitation once the flutes were unpacked and the champagne was chilled. We kept our promise—with a little something extra: 70 guests, a mixologist, and a mojito bar at our location on Rue du Coq-d’Inde.
Yes, we stand by it. We could have called ourselves “Vodka,” but we definitely made the right choice. Back in 2008, in Serrières, there were just the two of us. Today, there are six of us. We didn’t set out to grow quickly; we set out to stay true to ourselves—in form, in substance, and in the choices we stand for, even when it makes life harder for everyone. Including ourselves.
You can vote, drive, and—most importantly—you no longer have any excuse to spout empty rhetoric. Eighteen is the age to make mistakes, to start over, to say no to projects that paid well but were worthless, and to say yes to ideas that are a little crazy. Experience proves it: those are often the ones that work best.
More space, more ambition, but still the same energy and the same high standards.
No magic formula—just three habits. Less fluff, no jargon, no half-baked ideas. Two hours spent on a three-pixel detail that no one will consciously notice, but that makes the difference between a brand people forget and one they recognize instantly. And we refuse to be mere executors: we’d rather tell you frankly what needs to be done and why, rather than just signing off on a purchase order without thinking it through.
Behind it all are the people who keep the company running: Bryan, Rachel, Mersad, and Leny. And, of course, Joëlle and Pierre, who co-lead the agency.
You weren't there? Catch up with the photo gallery and the aftermovie below. And if you want an honest opinion about your brand: we've got the expertise, champagne flutes, and a coffee machine. We're waiting for you.
Less talk, more rock. Here's to many more years!
Photos / Video by Remedia Prod
